Written by Thomas Norris
When it comes to sales, it’s important to have a competitive edge. One way to do this is by creating a strong customer advocacy program that will bring in referrals and help to build brand ambassadors. A customer advocacy program is a great way for salespeople to engage their customers and encourage them to spread the word about the company’s products and services.
The first step to creating a successful customer advocacy program is to identify the company’s “brand ambassadors” – customers who have had excellent experiences with the company and are willing to share their enthusiasm with others. These customers can be identified through surveys, customer feedback, and customer service representatives. Once identified, these customers should be rewarded for their loyalty and advocacy with special offers or discounts.
The next step is to create a referral program. This program should be designed to reward customers for referring new customers to the company. This can be done by offering discounts or free products for referrals. Additionally, customers who refer new customers should also be rewarded with discounts or special offers.
Once the referral program is in place, it’s important to create an effective system for tracking the referrals. This can be done through customer tracking software or through a referral code system. Tracking the referrals will help the company to identify which customers are most effective in bringing in new business.
Another important part of creating a successful customer advocacy program is to engage with customers and reward them for their loyalty. This can be done through social media platforms, email campaigns, or special offers. Additionally, customers should be thanked for their referrals. This can be done through special discounts, gifts, or other rewards.
Finally, it’s important to use the data collected from the customer advocacy program to inform future marketing strategies. This data can be used to identify customer preferences and create targeted campaigns to reach the right customers. Additionally, data can be used to identify which customers are most successful in bringing in new customers and to reward them accordingly.
Creating a successful customer advocacy program takes time and effort, but it can be a great way for salespeople to gain a competitive edge. By identifying brand ambassadors, creating a referral program, tracking referrals, engaging customers, and using data to inform future marketing strategies, companies can create an effective customer advocacy program that will bring in more customers and help the company to stand out from the competition.