Written by Thomas Norris
It is no secret that salespeople are always looking for a competitive edge. One way to gain an edge is by creating a reference request process that delivers results. Finding the right references can be a difficult task, but if you have a process in place that consistently delivers results, you can quickly gain a competitive advantage.
The first step in creating a reference request process that delivers results is to determine who you will be asking for a reference. It is important to ask people who have experience working with your company or your product. Ask people who have used your product or services for their feedback. You should also consider asking people who have a good reputation in the industry. This will ensure that your references will be well-respected.
Once you have identified who you are going to be asking for a reference, it is important to create a list of questions you will be asking. This list should include questions about the quality of the product or service, how the customer service was handled, and any other questions that will help you understand how your reference feels about your company or product. You should also include questions that will help you understand the customer’s experience with your product or service.
Once you have created your reference request process, it is important to ensure that it is followed consistently. When asking for a reference, it is important to make sure that you provide the customer with the same questions each time. This will ensure that your references are providing you with consistent and accurate responses.
When you have completed the reference request process, it is important to follow-up with the customer. This will ensure that you are receiving accurate feedback and that the customer is satisfied with their experience. You should also thank the customer for taking the time to provide you with a reference.
Another important part of creating a reference request process that delivers results is to ensure that you are providing your references with a positive experience. Make sure that you are communicating with them in a professional and courteous manner. This will ensure that your references are more likely to provide you with positive feedback.
Finally, when you have completed the reference request process, it is important to analyze the results. You should analyze the responses you receive from your references to determine how you can improve your product or service. This will help you make changes that will improve your customer experience and help you gain a competitive edge.
Creating a reference request process that delivers results is not an easy task. However, if you take the time to create a process that is consistent and follows up with customers, you can quickly gain a competitive advantage. By following the tips outlined in this article, you can ensure that you are creating a process that will provide you with the best results possible.